New Delhi –Youva, the stationery brand from Navneet Education Limited, is all set to launch a range of quirky and different set of long books for the Youth – “The Denim Series”. Denim has always been a part of a day to day fashion amongst the youth and now Youva gives a cool style statement through this unique set of Denim long books!
Denim was first seen in 16th century, but Levis Strauss was the man who popularized the material in 1870. The word ‘jeans’ comes from the word “Genes” which is the French word for the city Genoa. The smaller pockets in the larger pocket of your jeans were originally designed for a pocket watch, and now Youva gives you a little paper pocket on the front cover.
The book has a unique USP of having a denim print which makes the book stand out from the clutter along-with a paper denim pocket. The Denim Long book has a series of different colors –light blue, dark blue and black. The quirky quote inside the pocket keeps the look of the product intact, even if the pocket is damaged/torn off.
Youva, launched in 2016, is a young, dynamic brand which has always kept in mind the youth of India, who are thetrailblazers of tomorrow. Youva is a new, contemporary stationery brand for paper and non-paper stationery. Notebooks arean indispensable part of education and Youva has always strived to make notebooks as interesting as possible for young minds with contemporary theme-based cover designs – For example – super vehicles, famous personalities, medieval towns & countries to explore. When one thinks Youva, the first thing that comes to mind is that “It’s Cool” and the wide range of Youva products is crafted to cater to the ideology, passion, and enthusiasm of young India.
Commenting on the contemporary, cool Denim collection,Shailendra Gala, Director Navneet Education Limited– Stationery Division, Navneet Education Limited said, “Navneet has always worked towards empowering the youth in achieving their goals. Our brand Youva has always supported their expression of creativity. With this special edition, we wanted to use Denim which is not only everlasting but also resonates with the youth of today.”
About Navneet Education Ltd.
Navneet Education Limited (formerly known as Navneet Publication India Limited) was established in 1959, is an educational syllabus based content provider in print & digital medium, manufacturer of scholastic Paper stationery, publisher of general & children’s books and also has a wide range of Scholastic Non-Paper Stationery products. Navneet has state-of-art manufacturing facilities in Virar (near Mumbai), Guma, Dantali and Silvassa (Union Territories bordering Maharashtra and Gujarat). Over the decades, Navneet has emerged as the preferred brand for Educational Products among teachers and students in India. Its products are sold under the brands ‘Navneet’, ‘Vikas’, ‘Gala’, ‘Grafalco’, ‘Youva’ and ‘Boss’. NEL, stationery division was introduced in the year 1990 and in less than a year, the division managed to strike a chord with the target audience. The pillars of Navneet business are quality products, excellent distribution channel, innovative cover designs, product information transparency and availability.
Amit Dutta
