B2C Business in India
Presents Lilly + Sid, Britain’s Leading Organic Kids Wear Brand
A Digital First Approach Allows Adoption of Sustainable Practices
July 2021: Norlanka Brands, the retail arm of the PDS Multinational Group presents Lilly + Sid, the organic award winning British kids wear brand, in India this month. Engaged in responsible sourcing, Lilly + Sid works only with SEDEX certified factories and each of their products has received the prestigious Global Organic Textile Standard (GOTS) certification, the worldwide leading textile processing standard for organic fibers.
Norlanka Brands, responsible for launching the private label brands of PDS Multinational in India, Middle East and the South East Asian market, has recently acquired a majority stake in Lilly + Sid, UK and introduces the brand in India as a trendy yet conscious offering for children’s clothing, made with 100% organic cotton.
From the shelves of heritage British retailers like Harrods, Harvey Nichols and Selfridges, Lilly + Sid enters the Indian market in a digitally forward format with an exclusive tie up with Reliance Retail’s fashion marketplace: Ajio.com, supplemented by their own website www.lillyandsid.co.in.
“As kids’ wear evolves to be an important lifestyle focus for parents, we are proud to launch an award winning, certified brand like Lilly + Sid which has a strong ethical foundation, in India. With a robust digital presence, we wish to offer Indian consumers a product line that is sustainable, conscious and does not compromise on quality of clothing for children. For us at Norlanka, where we believe that the future of fashion is sustainable, the unique handwriting and the organic story of Lilly+Sid matches our philosophy”, says Mr GS Periwal, CEO, Norlanka Pvt. Ltd.
