Amazon India signs MoU to help rural women become entrepreneurs in Karnataka

Thomas (Special correspondent) 

Intervention in economy is necessary to eradicate poverty: CM Bommai

Government’s intervention in economic activities is necessary to eradicate poverty,Chief Minister Basavaraj Bommai said.

He was speaking at a programme to sign a Memorandum of Understanding(MoU) between Karnataka State Rural Livelihood Promotion Society and Amazon organised by Skills Development and Livelihood department.

Presently poverty is our biggest enemy. It is not enough to uplift the rural populace, we need to defeat poverty.We need to empower them economically.

The MoU with Amazon, which has the capacity and the reach, in itself is a big move of intervention,” Bommai said.

Cultural exchange

The MoU puts a greater responsibility of branding and exchange of product culture on us. We should live and breathe change.

Apart from finding good and sustainable market we should script a success story that would boost self help groups in rural areas and also small and micro industries,Bommai said.

Karnataka is great talent,products and entrepreneurs with best business ethics. Karnataka government and Amazon should work together for empowerment of rural women, Bommai said.

One District-One Product

Referring to ‘One District-One Product’ programme, the Chief Minister said, local talent and products should be taken to national level under the programme.

Chennapatna toys, Ilkal,Molakalmuru sarees and local food products would get a market boost with this MoU between the state government and Amazon.

Skills Development minister Ashwath Narayan in his address said the MoU signed under the Sanjeevini programme would focus on economic empowerment of rural women.

Speaking on the occasion Amazon chief Chetan Krishnaswamy said,Amazon is committed to support small and micro enterprises.

Amazon would assist to provide best market access for niche products made by women’s groups.

Chief Secretary P Ravikumar and other senior officials were present.