‘The language of wildflowers’

We rely on flowers, like music, to display sentiments that seem too raw, sacred, or risqué for words.

This season at Label Earthen is all about celebrating the unsuspected splendour of wildflowers — a wordless tongue cherished universally. From richly-coloured blooms like the poppy and cranesbill to humble beauties like the daisy and wild wallflower, this collection recreates the vivid blossoms that grow without human aid.

The latest line-up aims to bring back some of the most cherished things at Label Earthen: Effortlessness, wearability, beautiful colours, and that certain joie de vivre. But above all, it’s a metaphor for time and beauty. It’s a lyrical journey to where nature finds resonance in clothing.

The collection comprises tunics, dresses, sarees, separates in summery silhouettes. One can also expect scalloped hemlines and generous cuts that bestow a sense of freedom. Many of the cuts come with flattering necklines. The supersized, statement sleeves and wispy dupattas add romanticism to many of the pieces — as does the backdrop — a Portuguese villa situated in Goa.

Lightweight cotton malmal lends a lightness to the clothing while giving them fluidity so they gently move with you. The soft, supple fabric and the meticulously-executed resham embroidery with delicate mirrorwork details make each creation a joy for its wearer.

Of course, Banphool aims to bring back some of the most cherished things at Label Earthen: Effortlessness, wearability, beautiful colours, and that certain joie de vivre. But above all, it’s a metaphor for time and beauty. It’s a lyrical journey to where nature finds resonance in clothing.

The collection is available at www.labelearthen.com

About Label Earthen

Label Earthen is a modern-day brand sprinkled with nostalgia. It’s a reminder for our memories spent in kaleidoscopic vintage films, when sweet nothings could stop time. It’s a verse for the childlike times when we departed for holidays and plunged into a parallel universe unburdened from our everyday selves.

It’s a humble offering of the optimism that comes to life with buoyant colours, luxe yet organic textures, bespoke patterns and timeless motifs. All of this is engraved with our less-is-more philosophy, classic cuts, delicate motifs and lush fabrics. The designs are deeply embedded in our roots. We celebrate the rich craftsmanship and workmanship that has been cultivated by the collective wisdom of several generations of artisans. This treasure-trove of ingenuity imprints our creations with a striking signature.

Shop the collection at www.labelearthen.com